The two Ototo founders are the designers Ori Saidi and Daniel Gassner: they met in the School of Art and Design in Tel Aviv in 1999, but in 2004 they decided to open a design studio together called Ototo.
The name’s choice is related to its meaning: in Hebrew means “at any moment.” The two designers decided to enter the market knowing that something new and exciting can happen at any time; next great idea is just around the corner waiting to get; because every good idea will be followed by another one.
They begun to develop small-scale products, hand-made in the old ceramics factory in Kibbutz Kfar Menachem. The demand for their products grew steadily and in 2007 the studio moved to Tel Aviv. Today their line of products is constantly growing and distributed worldwide.
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